Content-platform design · 2020
Mental-health guidance for the adults around a child.
Equipa is an app concept that gives parents, teachers and school counselors trustworthy, age-appropriate material on children's mental health. I designed it in a team of three with Rubén Amaya de la O and Ignacio Calderón Alfaro, and we brought pedagogues and school counselors in from the first week to shape what we built.
- Problem
- Children's mental health needs attention, and the adults responsible for children lack trustworthy, easy-to-find guidance.
- My role
- Designer across research, UX and UI.
- What I did
- A benchmark, personas, card sorting in Optimal Workshop, paper prototypes, the information architecture, a design system and the final interface.
- Outcome
- Completed research and a tested concept, with an interface validated twice: by card sorting, then by paper prototypes with potential users.

Who it is really for
The subject is children, but the reader is always an adult: a parent, a teacher or a school counselor. That distinction shaped every decision that followed. None of us was a parent, a teacher or a counselor, so we brought pedagogues and school counselors in from the start, to shape the requirements and to question whether the product was needed at all, not to review a finished design.
The brief
The problem: children's mental health needs urgent attention, and building a culture of education that treats it like any other branch of health had become a priority. The challenge: an educational app that gives adults resources for prevention and awareness. We split the work into two phases, UX and then UI.

Three levels of knowledge
We grouped users by how much they already knew about mental health in a school setting. A parent has basic knowledge and wants quick search, friendly language and trustworthy information. An educator is at an intermediate level and wants variety and their students' well-being. A school counselor is advanced and wants to support parents and teachers and share what they know. Two of the three, educators and counselors, were also among the experts we consulted. The content ended up organized two ways at once: by the child's age, and by how much the adult already knows.

Before designing, we studied content apps such as Spotify, Instagram, YouTube, Pinterest, Netflix and Wattpad to choose patterns: a persistent menu, search with filters, a visual-first layout and content grouped by topic. We wrote down what each one costs, too: a visual-first layout leaves out people who prefer text, and a persistent menu takes screen space.
Architecture, tested twice
The first architecture had four branches: Search, Resources, Directory and a user profile. We tested it with card sorting in Optimal Workshop and changed it where participants grouped things differently, for example by adding personalized recommendations, training programs with dates and places, and a way to share information.

Paper prototypes with potential users drove a second round. Notifications and the profile moved to the corner of Home, the quick-save shortcut was removed, and the Profile tab became a Library for saved resources, contacts and information. The profile screen now lets the user switch their active user type, which replaced the downloads and notifications lists. Those changes became the beta architecture: a first-run flow of sign-in, user type, topics of interest and terms, then Home and four sections. We drew eight user flows on top of it: sign-in, home, personalization, resources, search, directory, library and secondary actions.


Look and feel
The direction was "Clear and Dynamic": clear, because most users have basic to intermediate knowledge of the topic, and dynamic, to keep them engaged. We built a moodboard of playful apps and games, then a design system.


The system also covers buttons in three colors, the bottom menu, text fields, the search bar, profile images and link states.
The final interface
The final screens put the content first. Articles open with save, download and share actions, and a share sheet reaches text messages, WhatsApp, Instagram stories, Facebook and a copied link. Video and PDF resources sit beside strategies and tips, grouped by theme. Search offers filters by disorder type and common pattern, and shortcuts to audiovisual material, PDFs, strategies and events. The directory lists institutions and clinics, and the Library keeps what each person has saved.



Results
3
personas, one for each level of knowledge: parent, educator and school counselor
Content leveled by the child's age and by what the adult already knows